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Shareholder protection insurance UK, keeping ownership together

Shareholder protection insurance keeps ownership with the people running the business: it funds the buyback of a partner's shares if they pass away or, with critical illness cover, become critically ill (Royal London ↗).

Paired with a cross option agreement, it gives the other shareholders the option and the money to buy the shares from the estate (Royal London ↗).

This guide covers how it works, the three ways to set it up and how it is taxed.

Every claim here is our summary of a named external source, linked beside it. Sources change: check the wording at the link before you rely on it.

See how it works ↓Key person vs shareholder protection →
01 · What it is

What is shareholder protection insurance?

If a shareholder passes away or becomes critically ill, their shares do not simply return to the business.

Royal London says the spouse or family might keep the shares and become involved in the business, or the shares could be sold to an external third party against the other shareholders' wishes (Royal London ↗).

The other shareholders will need finance to buy the shares (Royal London ↗). Shareholder protection insurance provides it: a plan on each shareholder's life, for the value of their shares, pays out so the others can buy (Royal London ↗).

You will also see it called share protection: Legal & General describes a share protection arrangement as one that enables the other owners to buy a late owner's share of the business from their estate (Legal & General ↗).

It is life insurance on each shareholder, which is why some people search for it as shareholder life insurance.

Shares go to the estate

Without shareholder protection

Cover plus an agreement

With shareholder protection

The shares
The family might keep them and get involved (Royal London ↗)
The other shareholders have the option to buy from the personal representatives (Royal London ↗)
The money
Fellow shareholders need finance to buy (Royal London ↗)
A plan for the value of the shares pays out (Royal London ↗)
Outsiders
Shares could be sold to an external third party (Royal London ↗)
The agreement gives the other shareholders the option first (Royal London ↗)
The price
A realistic price may be hard to get, as the shares lack marketability (Royal London ↗)
A valuation method set with the company accountants (Royal London ↗)
Swipe to compare

Summarised from Royal London's adviser guide. Check each row at its link.

02 · How it works

How shareholder protection insurance works

Royal London says valuing an unquoted company is difficult, and that the company accountants should choose the valuation method after checking the articles of association for restrictions on transferring shares (Royal London ↗).

The shareholders then sign a cross option agreement, also called a double option agreement (Royal London ↗).

Legal & General publishes one designed for shareholders of limited companies (Legal & General ↗).

Cover is taken out in one of three structures (Royal London ↗), and on a claim the other shareholders use the money to buy the shares.

Cross option agreements →Partnership protection insurance →
01

Value

Agree what the shares are worth

The company accountants choose a valuation method, after checking the articles for transfer restrictions.

02

Agree

Sign a cross option agreement

It gives the other shareholders the option to buy, and the estate the option to sell.

03

Insure

Put cover on each shareholder

For the value of their shares, in one of three structures.

04

Buy

The other shareholders buy the shares

On a claim, the payout funds the purchase from the personal representatives.

03 · Three structures

Three ways to set it up

Royal London lists three main methods: own life plans under business trusts, life of another plans owned by the shareholders, and company owned plans to buy back shares (Royal London ↗).

In the own-life structure, each shareholder insures their own life for the value of their shares, under a business trust for their co-shareholders (Royal London ↗).

In a buyback, the company owns the plans, pays the premiums and receives the proceeds (Royal London ↗), and the Companies Act 2006 sets specific requirements for a valid buyback (Royal London ↗).

Under business trust

Own life

Owned by shareholders

Life of another

Owned by the company

Company buyback

Owner
Each shareholder, in trust for the others (Royal London ↗)
The shareholders (Royal London ↗)
The company (Royal London ↗)
Who buys
The co-shareholders, with the proceeds (Royal London ↗)
The other shareholders (Royal London ↗)
The company buys back the shares (Royal London ↗)
Premiums
Normally paid by the shareholder (LV= ↗)
Normally paid by the shareholders (LV= ↗)
Paid by the company; no corporation tax relief (Royal London ↗)
If the company pays
A P11D benefit in kind, says LV= (LV= ↗)
A P11D benefit in kind, says LV= (LV= ↗)
Not a benefit in kind on the person covered (Royal London ↗)
Swipe to compare

Insurer summaries, not HMRC's words. Check each at its link.

04 · The agreement

The cross option agreement and business relief

A cross option agreement gives the continuing shareholders the option to buy the shares from the personal representatives (Royal London ↗), and business relief stays available (Royal London ↗).

A binding buy and sell agreement would lose it (HMRC ↗).

For critical illness, Royal London describes a single option agreement, so no shareholder can be made to sell (Royal London ↗).

Take legal advice on the wording.

Also: double option

Cross option

A binding contract

Buy and sell

The sale
An option to buy (Royal London ↗); either side can make the other comply (Royal London ↗)
The other shareholders must buy; the estate must sell (Royal London ↗)
Business relief
Still available (Royal London ↗)
HMRC
Does not prevent business relief (HMRC ↗)
Prevents business relief (HMRC ↗)
Swipe to compare
05 · Versus key person

Shareholder protection vs key person insurance

They sit on the same lives but do different jobs.

Key person cover is owned and paid for by the employer, and pays the employer (Legal & General ↗).

Shareholder protection pays the other shareholders so they can buy the shares (Royal London ↗).

They answer different questions, so one does not replace the other.

Key person vs shareholder protection →Key person life insurance →Key person income protection →Key man insurance vs life insurance →Business protection insurance →

Shareholder protection insurance

Key person insurance

Purpose
Fund the purchase of the shares (Royal London ↗)
Meet the loss of profits while a key person is absent (HMRC ↗)
Who is paid
The other shareholders (Royal London ↗), or the company in a buyback (Royal London ↗)
Amount
The value of the shares (Royal London ↗)
Based on the loss of profits the business can show (Legal & General ↗)
Agreement
Usually a cross option agreement (Royal London ↗)
No trust needed; the company owns it (Royal London ↗)
Premiums
No tax relief likely where the life covered is a shareholder (Royal London ↗)
Deductible only if the sole purpose is trade (HMRC ↗)
Swipe to compare
06 · Cost

How much is shareholder protection insurance? Start with the shares

No insurer page we checked publishes a shareholder protection premium, so this page shows none: the price turns on how much cover, and who is insured.

The amount is the value of each shareholder's shares (Royal London ↗).

Royal London would usually consider 7 times net profit before tax plus net asset value a reasonable method (Royal London ↗), with the company accountants deciding the method (Royal London ↗).

Legal & General's list of what sets the premium is under the calculator.

Type your own figures to see the sum the cover would need to fund; nothing is stored or sent.

Your pre-tax profit£200,000
Your net assets£300,000
Company value on Royal London’s usual method 7× pre-tax profit + net assets£1,700,000
A 50% stake: the sum the others would need the cover on that shareholder’s life£850,000
Royal London says there are many ways to value a company and that it would usually consider this one reasonable. It is a starting point, not a valuation: Royal London says the company accountants should decide the method. No premium is shown. Check at the source: Royal London guide ↗ · Royal London on valuation ↗.
What sets the premium, per Legal & General
  • Age
  • Lifestyle and occupation
  • Health and health history
  • Smoking
  • Alcohol consumption
  • Family medical history
  • Critical illness, an extra cost

Check the list at the link: (Legal & General ↗)

07 · Tax

Is shareholder protection tax deductible?

Generally not.

Royal London says no tax relief is likely on the premiums where the person covered is a shareholder (Royal London ↗).

HMRC's manual says protecting the value of a director's shares, and so their estate, can be a non-trade purpose (HMRC ↗).

LV= says the premiums are normally paid by the individual shareholders, and that if the business pays them they are taxed as a P11D benefit in kind (LV= ↗).

It says each policy is usually written in trust for the other shareholders (LV= ↗).

In a company buyback, Royal London says the proceeds should not be subject to corporation tax because the plan is for a capital purpose (Royal London ↗).

HMRC says business-cover policies that pay shareholders to buy out a shareholder's share after they pass away are not excepted group life policies (HMRC ↗), and Legal & General says its Relevant Life Plan should not be used for shareholder protection (Legal & General ↗).

Tax depends on your facts: check it with your accountant.

Shareholder protection tax →Key person insurance tax →
01

Premiums

Relief is unlikely

Royal London: no tax relief is likely where the person covered is a shareholder.

02

HMRC

Share value is not trade

Protecting the value of a director’s shares can be a non-trade purpose.

03

Group life

Not an excepted policy

Policies paying shareholders to buy out a share are not excepted group life policies.

04

Relevant life

Not for this job

Legal & General: its Relevant Life Plan is not for shareholder protection.

Steps summarised from Royal London (Royal London ↗), HMRC (HMRC ↗) (HMRC ↗) and Legal & General (Legal & General ↗). Check each at its link.

08 · Benefit in kind

Shareholder protection insurance, benefit in kind and who pays

Who pays the premiums decides how they are taxed, and the table sets out the three cases in the insurers' own summaries.

LV= says the premiums are normally paid by the individual shareholders, and taxed as a P11D benefit in kind if the business pays them instead (LV= ↗).

These are the insurers' words, not HMRC's, so check the treatment for your company with your accountant.

Own life or life of another

Shareholders pay

For those same policies

The business pays

The company owns the plans

Company buyback

Usual?
The normal route, says LV= (LV= ↗)
Not the normal route, says LV= (LV= ↗)
One of Royal London's three structures (Royal London ↗)
Benefit in kind
Not stated in the documents we checked
A P11D benefit in kind (LV= ↗)
Not a benefit in kind on the person covered (Royal London ↗)
Tax relief
Not likely where the life covered is a shareholder (Royal London ↗)
Not likely where the life covered is a shareholder (Royal London ↗)
No corporation tax relief (Royal London ↗)
Policy held
Usually in trust for the other shareholders (LV= ↗)
Usually in trust for the other shareholders (LV= ↗)
By the company (Royal London ↗)
Swipe to compare

Insurer summaries; check each at its link. Tax depends on your facts.

09 · Providers and quotes

Shareholder protection insurance providers and quotes

We do not quote, rank or recommend a provider.

These insurers publish shareholder protection material we have read, and what each says is in the table.

A quote comes from an insurer or an FCA-authorised adviser; a broker can approach several insurers for you.

Before you buy, the FCA tells consumers to check the firm on its Firm Checker (FCA ↗).

Its register is a public record of firms and individuals it or the PRA has authorised (FCA ↗).

Royal London

Legal & General

Aviva

LV=

What it publishes
An adviser guide to the three structures (Royal London ↗)
A Shareholders' Cross Option Agreement for limited companies (Legal & General ↗)
Business Life Insurance Options for shareholder protection (Aviva ↗)
A tax summary for share protection (LV= ↗)
Agreements and trusts
Cross option, single option and buy and sell compared (Royal London ↗)
Cross option agreement (Legal & General ↗)
Double and single cross-option specimen agreements; a shareholder trust (Aviva ↗)
Policies usually written in trust (LV= ↗)
Critical illness
Can be written under trust like life-only (Royal London ↗)
At the outset, for an extra cost (Legal & General ↗)
Life, or life and critical illness (Aviva ↗)
Not stated in the documents we checked
How to buy
Not stated in the documents we checked
Its own advisers can arrange an appointment (Legal & General ↗)
Its page is for UK life advisers (Aviva ↗)
Not stated in the documents we checked
Swipe to compare

What each insurer's page says, not a ranking. Check each at its link.

10 · Is it worth it?

Is shareholder protection insurance worth it?

Only you, with an FCA-authorised adviser, can answer that for your business: it is a judgement about your company, and this site does not give advice.

What the insurers set out is what can happen without it.

The family might keep the shares and become involved, or sell them to an outsider, and the other shareholders would need finance to buy them (Royal London ↗).

Tick the questions your shareholders have not settled.

The more you tick, the more there is to take to your accountant, solicitor and adviser.

Nothing you tick is stored or sent.

Mostly settledSome openWide open

Tick what is still open

A list of questions, not a recommendation.

11 · Next

Compare shareholder protection insurance options

We do not quote or recommend a provider.

These guides set out the options side by side; an FCA-authorised adviser can tell you what suits your business.

12 · Trusted sources

Check it for yourself

Every claim on this page is our summary of one of the documents listed here.

We last checked them against the live sources on 28 September 2026.

The documents are the authority, not this page.

Insurers and HMRC update them, so validate any figure or condition at its link before you rely on it.

Questions

Shareholder protection insurance FAQs, answered

It is cover that keeps ownership with the people running the business: it gives the other shareholders the money to buy a shareholder’s shares if they pass away or, where critical illness cover is included, become critically ill.

Royal London describes it alongside a cross option agreement, which gives the continuing shareholders the option to buy the shares from the personal representatives. Royal London guide ↗

Key person insurance is owned by the business and pays the business, to cover the loss of profit while a key person is absent.

Shareholder protection pays the continuing shareholders, or the company in a buyback, so they can buy the shares and keep ownership with the people running the business. Legal & General key person ↗

Insurers pair the cover with one.

Royal London says a cross option agreement gives the continuing shareholders the option to buy the shares from the personal representatives, and that business property relief remains available under it.

A binding buy and sell agreement would deny that relief.

Take legal advice on the wording. Royal London guide ↗

Generally not.

Royal London says no tax relief is likely on the premiums where the person covered is a shareholder.

LV= says the premiums are normally paid by the individual shareholders, and if the business pays them they are taxed as a P11D benefit in kind.

In a company buyback, Royal London says the premiums get no corporation tax relief and are not a benefit in kind.

Check with your accountant. Royal London tax guide ↗

Yes. Royal London says that where a business trust is used, a plan with critical illness cover is written under trust in the same way as a life-only plan.

It adds that shareholders may use a single option agreement instead, so a critically ill shareholder cannot be made to sell.

Legal & General says critical illness cover is chosen at the outset for an extra cost. Royal London guide ↗

Royal London says valuing an unquoted company is difficult, and that key professionals, principally the company accountants, should decide the valuation method after reviewing the articles of association for any restrictions on transferring shares. Royal London guide ↗

HMRC’s Inheritance Tax Manual says agreements that give the continuing owners an option to buy do not prevent the interest qualifying for business relief, while a buy and sell agreement does.

Royal London says the same about business property relief under a cross option agreement. HMRC IHTM25292 ↗

It can be.

LV= says share protection premiums are normally paid by the individual shareholders, and that if the business pays them they are taxed as a P11D benefit in kind for the relevant individual.

In a company buyback, where the company owns the plans, Royal London says the premiums are not a benefit in kind on the person covered. LV= tax treatment ↗

Usually the shareholders.

LV= says the premiums are normally paid by the individual shareholders, with each policy usually written in trust for the other shareholders.

In a company buyback, Royal London says the company owns the plans, pays the premiums and receives the proceeds. LV= tax treatment ↗

No insurer page we checked publishes a price.

The cover is the value of each shareholder’s shares; Royal London would usually consider seven times net profit before tax plus net asset value a reasonable way to value the company.

Legal & General says the premium depends on age, lifestyle and occupation, health and health history, smoking, alcohol consumption and family medical history.

A price comes from a quote. Legal & General ↗

They do different jobs.

Key person insurance is owned by the business and pays the business for lost profit.

Shareholder protection pays the other shareholders, or the company in a buyback, to buy the shares.

HMRC’s manual says protecting the value of a director’s shares can be a non-trade purpose of a key person policy, which affects whether its premiums are deductible. HMRC BIM45530 ↗

Not from this site: we do not quote or arrange cover.

A broker or FCA-authorised adviser can approach several insurers for you, and Legal & General offers appointments with its own advisers.

The FCA tells consumers to check the firm on its Firm Checker before buying insurance. FCA Firm Checker ↗

That is a judgement for your business, ideally with an FCA-authorised adviser; this site does not give advice.

Royal London sets out what can happen without it: the family might keep the shares and become involved, or sell them to an outsider, and the other shareholders would need finance to buy them. Royal London guide ↗

No. Legal & General says its Relevant Life Plan should not be used for business protection such as key person or shareholder protection.

HMRC also says business-cover policies that pay shareholders to buy out a shareholder’s share after they pass away are not excepted group life policies. HMRC IPTM7035 ↗

Beta · information only

Protecting the business too? Size the key person cover.

Shareholder protection keeps ownership together. If the business would also lose profit, the calculator works through the earnings, profit and loan methods UK insurers publish.

01Earnings, profit and loan methods

02Insurers’ published multiples, with sources

03No email, no quote, no sales call

Information, not advice

We are not an insurer, broker or regulated adviser, and we do not give quotes or recommend a policy. For regulated advice, use an adviser authorised by the FCA.

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Not financial advice. This page is general information. Before buying insurance, the FCA tells consumers to check the firm on its Firm Checker (FCA ↗). For free guidance, see MoneyHelper.