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Aviva key person insurance, key man cover in Aviva's words
Aviva key person insurance is written under Aviva's business life policy: life cover, or life and critical illness cover, for companies, LLPs, partners and sole traders (Aviva ↗).
This page sets out what Aviva publishes about it: entry ages, cost, shareholder protection and relevant life, claims and how it is arranged.
Every claim here is our summary of a named external source, linked beside it. Sources change: check the wording at the link before you rely on it.
Aviva
Life, or life and critical illness
- Cover
- Life, or life and critical illness (Aviva ↗)
- Entry ages
- 18 to 77 life, 18 to 64 with critical illness (Aviva policy summary ↗)
- While underwriting
- Up to £1m free life cover (Aviva ↗)
- Claims paid, 2024
- 97.1% of individual protection claims (Aviva ↗)
Summarised from Aviva's own documents. Check each at its link.
About Aviva key person insurance
Aviva writes key person insurance (also called key man or keyman insurance) under one business policy, Business Life Insurance Options, with life cover or life and critical illness cover (Aviva ↗).
Aviva lists key person cover among its uses: “protecting against the financial consequences of the death of a key person” (Aviva adviser site ↗).
Cover can be level, decreasing or increasing (Aviva adviser site ↗).
Which page do you need?
This page covers Aviva key person cover as Aviva publishes it.
If you hold a policy first written by AIG Life, the company Aviva bought in 2024, see AIG Life insurance UK: Aviva has a separate help page for those policies, and they cannot be viewed on MyAviva (Aviva ↗).
- Former AIG Life customers
AIG Life insurance UK
What happened to AIG Life, who holds its policies now and where advisers go.
- Co-owners
Shareholder protection insurance
Cover that funds the purchase of a shareholder’s stake if they pass away or fall seriously ill, so co-owners keep control.
- Directors and employees
Relevant life insurance
Life cover a company arranges for one employee or director, and how it differs from key person cover.
- Comparing insurers
Key person insurance comparison
The published terms of the UK insurers that write key person cover, side by side.
Aviva key man insurance cover options
The choice is life cover alone, or life and critical illness cover (Aviva ↗).
Aviva's policy summary says the person covered must be aged between 18 and 77 for life cover only, and between 18 and 64 for life and critical illness cover (Aviva policy summary ↗).
The table sets out the term, terminal illness cover and premiums for each.
Aviva business protection: key person, shareholder, relevant life
Aviva's adviser site lists two business protection products, compared in the table (Aviva adviser site ↗).
Aviva key person insurance cost
Aviva's adviser site says the policy is available “with premiums from as little as £5 a month” (Aviva adviser site ↗).
A real premium comes from a quote, and this site publishes no prices of its own.
How to get Aviva key person insurance
Aviva's business protection pages are on its adviser site, which says it is for UK life advisers only (Aviva adviser site ↗).
In practice, Aviva key person insurance is arranged through a financial adviser.
If Aviva cannot decide on an application straight away, its Business Protection Promise covers the person for up to £1 million of free life cover while it looks into the case (Aviva ↗).
Amount
Work out the cover
Use the earnings, profit or loan methods insurers publish.
Adviser
Speak to an FCA-authorised adviser
Check the firm on the FCA Firm Checker first.
Underwriting
Aviva assesses the application
Up to £1 million of free life cover if it cannot decide straight away.
Aviva claims process
Aviva's life insurance claims page asks you to tell it about a claim by phone or online.
It may ask for a death certificate and other documents, then gets in touch to explain what happens next (Aviva ↗).
Keep the policy number to hand: Aviva lists it among the details to have ready (Aviva ↗).
Start
Tell Aviva, by phone or online
Have the policy number and the details of what happened ready.
Evidence
Send what Aviva asks for
Aviva may ask for a death certificate and any other documents it needs.
Next
Aviva explains what happens next
It gets in touch about the claim once it is under way.
Aviva claims and regulatory data
Aviva reported paying just over £1.3 billion on more than 52,000 individual protection claims in 2024: 97.1% of all claims received (Aviva ↗).
That figure covers Aviva's individual protection, including former AIG Life policies from April 2024, not key person claims on their own.
Before you buy, with any insurer
- Answer the application questions fully: the ABI names not disclosing existing medical conditions, and not meeting the policy definitions, as common reasons claims are declined (ABI ↗)
- Check the firm first: the FCA says to use its Firm Checker before you buy insurance (FCA ↗)
- The Firm Checker cannot confirm whether FSCS or Financial Ombudsman Service protection will apply (FCA ↗)
Compare your key person insurance options
Each page below sets out what one insurer publishes about its own key person cover, with a source beside every figure.
We do not rate or rank insurers.
The comparison puts the published terms side by side.
- Life, critical illness, income protection
Legal & General
Legal & General key person insurance → - Life, critical illness, income protection
Royal London
Royal London key person insurance → - Life, critical illness, or both
Zurich
Zurich key person insurance → - Life, critical illness, loan cover
Scottish Widows
Scottish Widows key person insurance → - Life, optional critical illness
LV=
LV= key person insurance → - Through financial advisers
Vitality
Vitality key person insurance → - Now with Aviva
AIG Life
AIG Life key person insurance → - Closed to new individual cover
Canada Life
Canada Life key person insurance → - A personal accident variant
Hiscox
Hiscox key person insurance →
Check it for yourself
Every claim on this page is our summary of one of the documents listed here.
We last checked them against the live sources on 28 September 2026.
The documents are the authority, not this page.
Insurers and HMRC update them, so validate any figure or condition at its link before you rely on it.
- Aviva business life insurance options (adviser) ↗The policy, its uses, who can buy it, the £5 starting premium, free cover while underwriting
- Aviva Business Life Insurance Options policy summary (AL15005 09/2026) ↗Entry ages, term, terminal illness, guaranteed premiums
- Aviva business protection (adviser) ↗The two business protection products; when it asks for financial evidence
- Aviva Relevant Life Insurance (adviser) ↗Who relevant life can cover
- Aviva Relevant Life Insurance adviser guide ↗The employer pays; the Relevant Life Trust
- Aviva: protection claims paid in 2024 ↗Share of individual protection claims paid
- Aviva: make a life insurance claim ↗How to start a claim
- Aviva help for AIG Life customers ↗AIG Life policies now held through Aviva
- ABI: protection claims in 2024 ↗Common reasons claims are declined
- FCA Firm Checker ↗Check a firm before you buy
- FCA Firm Checker guidance ↗What the Firm Checker cannot confirm
Aviva key person insurance, answered
Not financial advice. This page is general information. Before buying insurance, the FCA tells consumers to check the firm on its Firm Checker (FCA ↗). For free guidance, see MoneyHelper.