Aviva Key Person InsuranceUK Provider Review 2026

Aviva is one of the UK's largest and most established insurance providers, with a history stretching back over 300 years. They offer key person insurance as part of their business protection range.

Aviva's key person cover is designed to protect businesses from the financial impact of losing a key employee, director, or founder through death or critical illness. The payout goes directly to the business to help cover lost profits, recruitment costs, and debt repayment.

Note: We are a comparison and information site. We do not have a direct commercial relationship with Aviva. The information below is based on publicly available product details and may change. Always check directly with Aviva or a qualified adviser for the latest terms.

Aviva offers several types of business protection that can be used for key person insurance purposes:

• Key Person Life Cover - Pays a lump sum if the insured person dies during the policy term
• Key Person Critical Illness Cover - Pays out if the person is diagnosed with a specified critical illness
• Combined Life & Critical Illness - Covers both death and critical illness in one policy

Policies are typically written on a 'life of another' basis, where the business owns the policy and is the beneficiary.

The cost of Aviva key person insurance depends on several factors:

• Age of the person being covered
• Health and medical history
• Smoker status
• Cover amount required
• Policy term length
• Cover type (life only, critical illness, or combined)

As a general guide, key person life cover for a healthy 35-year-old non-smoker might start from around £15-25 per month for £500,000 of cover over 20 years. Critical illness cover typically costs more due to the higher likelihood of a claim. These are illustrative figures only - actual premiums will vary.

If you need to make a key person insurance claim with Aviva:

1. Contact Aviva's claims team as soon as possible
2. Provide the policy number and details of the claim
3. Submit required documentation (death certificate or medical evidence)
4. Aviva will assess the claim against the policy terms
5. If approved, payment is typically made within 5-10 working days

Aviva publishes claims statistics annually. They have historically maintained a high claims acceptance rate for protection policies, though specific rates can vary year to year.

You can arrange Aviva key person insurance through:

• A financial adviser - Most business protection is arranged through qualified advisers who can compare options across providers
• A specialist broker - Business insurance brokers can access Aviva's products and negotiate terms
• Direct - Some basic cover may be available directly, though adviser support is recommended for business protection

We recommend speaking to a specialist business protection adviser who can compare Aviva with other providers to find the best terms for your situation.

See how Aviva compares: View our full key person insurance comparison to see how Aviva stacks up against 8 other UK providers on cover limits, CI breadth, and value.